LinkedIn has gone under quite a social transformation in the past 18 months. While it continues to be the definitive social network for professionals, LinkedIn has introduced more features that make it more social and encourage more interaction.
Perhaps the most powerful new feature on LinkedIn is the ability to add rich media to your profile, such as video and PDF files. This not only makes your profile immediately much more interesting, but also allows you to showcase your portfolio.
While there used to be third party applications that made this possible, LinkedIn did away with these last year. Their own version is much cleaner and works better, as well.
Lastly, we have an incredibly basic, yet often misused feature on LinkedIn. Here, I’m referring to the headline. By default, LinkedIn will populate the headline with a job title. However, if you are president of XYZ Corporation or owner of ABC Inc., that doesn’t tell someone at a glance what it is that you can do for them.
The headline can be customized and tailored to speak to the person viewing your profile. It should talk to them and tell him what type of service or value you can provide.
Keywords related to your profession and what you have to offer should be included in your headline for purposes of more users finding your profile in search.
LinkedIn is making strides in upgrading the service, making it more social and interactive. At the same time, there are untapped opportunities available right now that will allow you to stand out in this influential network.