There’s no doubt what a great blog can do for traffic and conversions, but adding a steady stream of content to keep a site relevant can become quite a chore. The problem is that most people don’t like writing, and even if you do, even a subject you care deeply about can get old to write about again and again. Of course, this feeling is one that comes and goes, so you’ll likely find more good stories later, but how do you bear the time in between?
Here are some quick tips for keeping your blog current even when all you want to do is throw the computer across the room.
1. Loosen Up Your Focus
This one is very important and most business owners miss it completely. Let’s say you are in the business of selling computer software that educates children.. Would your readers find you a more credible expert if every blog post you made was on the subject of educational software or if your blogs were more centered on issues involving the overall subject of child education?
Which blog would be more interesting to them?
The answers to these questions are pretty clear…
2. Not Every Post Needs to be Perfect
Now, don’t get me wrong. Every post you make should be edited and redrafted again and again. No communication between you and the general public should put any less than your finest foot forward.
But that doesn’t mean you have to pour you life and every ounce of your expertise into every post. And it needn’t be 600 – 1500 words every time.
Feel like shooting out a mere 100-word reminder to your customers today? Do it! Staying in touch is the important part, and you’re welcome to expound on the same subjects latter on if you wish.
3. Don’t Be Relevant at All
On that note, don’t think everything you write needs to be related either. If you want to make a sale, relevance is always good, so don’t fill up your blog with articles about your bow-hunting hobby when you’re in the business of selling office supplies, but the occasional off-subject post is fine.
Because blogs are also about relationship-building. Good ideas for off-topic posts are your thoughts on current events, holiday greetings, and observations about the world (without getting too political).
Just like any other relationship in life, people aren’t bothered if you’d like to stop talking about work from time to time.
4. Save SEO for Last
This is one of the most important points these days as some SEO-enthusiasts just don’t seem to get it. While SEO is important, don’t ever sacrifice your readers for optimization purposes – at the end of the day, it’s the readers that buy, not the search engines.
The best strategy is to write your articles first, hopefully on a somewhat concise topic, and find a relevant keyword string afterward. You can even edit the article a little for SEO purposes – just don’t write it for the sole reason of fulfilling the search string.
Make sense? Just think of the readers first and you’ll be fine.
We’ll have some more tips for great blog article ideas soon, so stay tuned!