In terms of business, when it comes to aspects such as social media, a lot of people are at a loss as to what makes good social engagement, and what falls flat. Twitter is one of the fastest growing social media platforms on the Web and business minded people are using it for many purposes including marketing, and they are seeing their numbers skyrocket.

So, how do you improve your Twitter engagement? How do you know if where you’re standing is a good place? There are a lot of ways. However, the biggest clue is simply asking whether you were further along than you were yesterday.

Focusing on consistent growth is going to make or break your social media engagement. The more your customers, clients, or readers want to interact with you, the better you’re going to likely do overall. So, today we’re going to talk about some tools that help to improve and track Twitter engagement, and what their specific purposes are.

1. Twellow – The Twitter Phone Book


Twellow is basically a phone book for Twitter users. The first thing you want to do when you visit the site, is add yourself to their directory. Ultimately, this huge directory helps you find people to follow and engage with based on their niche and helps people find you in the same manner.

Twellow is a great way to find people to start interacting with regularly on Twitter. If you want to be a big fish, you’re going to have to hang out in the big pond.

2. Twitter Lists – Segregate People and Businesses into Lists

Twitter lists

Twitter has a function built called “Lists.” These allow you to segregate the people and brands that you follow. Once you do that, you can browse the news feeds of just that custom made sub group of people. This is a great feature because it allows you to engage with specific people at specific times as needed.

For example, if you know you’ve spent two days interacting with your mentors and people you’d like to emulate, then you can spend the next two interacting with potential client bases.

3. ManageFlitter – Online Follower Management Application

Manage Flitter

ManageFlitter is an application that allows you to manage the people that you’re following. It’s a great way to weed out spam profiles, people who aren’t following you back, or people that don’t post frequently.

If you are wondering why any of that even matters… in general people give more credibility to Twitter users who have a follower/followed ratio in their favor. It’s said that Twitter filters popular users by this method as well.

Likewise, it’s important to keep your following list cleaned up so that when you scroll through your news feed you’re seeing primarily relevant content.

4. LazyShoutOut – Great for Mobile Twitter Use

Lazy Shout Out

The LazyShoutOut tool is a mobile app. You can use it to do shout outs or Tweets to several people at one time. You can organize them by list, and send a “shout out” or tweet to the entire list all with one section of typing.

This is helpful for Twitter social occasions like “Follow Friday” and “Link Parties” where people are mingling and networking. It’s a great way to meet new customers and also new partners.

5. Hash Tags – Find Brand and Topic Relevant Lists

Twitter hash tags

When you hear hash tags, I’m sure you aren’t considering them a tool. However, they are in fact a very useful tool. Hash tags help people find you very easily on twitter. The more frequently you’re using them, the more people will find you for terms relevant to your brand or niche.

Likewise, you should absolutely be using hash tags in your “About” section on Twitter. This matters, and using them in the space alone can increase your following and engagement in a big way. If someone wants to talk about something, they’ll search for it. If they see your comment with a hash tag, it’s possible they will retweet it. Get your hash tag on.