It seems as if everyone has exhausted all the 411 on keyword research, but there is still plenty of useful information to share. Below are 5 underrated and highly effective tips that will help you perform successful keyword research from here on out.
Use Keyword Suggestions
Virtually all keyword research tools will come back with a list of suggested keywords that’s similar to your initial keyword request. AdWords Keyword Tool refers to this list as Keyword Ideas which gives you with great insight as to what exact keywords and phrases your target audience are using to seek out products and services similar that you provide. Suggested keywords can also help refine your target keyword list as well as build it.
Find Relevant Keywords
Sometimes people get lost in the search for the perfect keyword or keyword phrase that they start to subconsciously veer off from the relevancy of their actual website content, service or product. Keywords that directly describe the content of your site or landing page will attract a more targeted demographic than ones that are closely or loosely related to the topic.
Configure High Intent Keywords
And by intent, we want to focus more on keywords that reveal what visitors want to buy, a.k.a. high intent shopping keywords. These are the keywords that will not only lead to traffic, but sales regardless of whether you’re selling products, services or information. One effective word that can turn any keyword or keyword phrase into a high intent keyword would be “buy”.
For example, the keyword phrase “used car” can be very generic and pull in all sorts of traffic that contain a lot of tire kickers; no pun intended. But if you insert the word “buy” in front of it, it would then be “buy used car” which will attract more audiences who are actually looking to buy used cars. When it comes to high intent keywords your main focus are conversions.
Look at the Search Volume
Looking at the search volume of any given keyword tells you a lot about a few things. First of all, the search volume reveals to you the demand of a product or information for a specific product. Secondly it shows you exactly what people are typing in monthly to get more information on products, services and information you offer. Thirdly, you can see how many times within a month’s span people enter that certain keyword into popular search engines such as Google, Bing or Yahoo.
Analyze Keyword SERPs (Search Engine Result Page)
Often, people limit themselves to the results on a keyword tool when it comes to doing keyword research. While these results are very helpful and in most cases determine the keywords that make it on your list, there are other results that can also be as beneficial while showing you things that your keyword tool isn’t able to.
You can analyze your keyword’s competition by conducting a search on a search engine, which would then reveal your keyword SERPs. Check out the top three results and see how their sites are configured in regards to your keyword. Is the product or topic of their site the same as yours? If so then this is a good sign. A little more comparing and contrasting will let you know what you need to do to get ahead of the competition. To further optimize this method you can also type in “Allintitle: (your keyword or keyword phrase)” and get all the web pages with this precise keyword in their title tag, giving you a better idea of the competition.