At a time when many webmasters feel challenged by all the changes in search engine optimization, it may be useful to go back to fundamentals, much like any good professional athlete or musician would.
Hitting the fundamentals is an effective practice because fundamentals very, if ever, change.
In the world of SEO, this simply means examining the ways in which we’re delivering our content, and how we’re delivering it, to ensure that making the most of with what we have.
Here’s a look at five relatively simple tweaks that can improve the SEO for your site:
1: Keep It Simple
Simple design is often a sign of brilliant design. Think along these lines what it comes to your website, and the structure of finding content and navigating the site. The goal of the site is to get users to the content information they’re interested in. So the simpler the site structure, easier things will be able to get found. This goes for the actual human users, as well as the Google bots.
Using simple site structure, clean navigation and logical categories can provide a quick boost to your search rankings.
2: Target Great Keywords
Some things remain consistent even in SEO, with keywords being one of those things. Be sure to target great keywords that will get you the visitors that you want to your website. Of course, no conversation related to keywords would ever be complete without mentioning keyword research tools. Just a brief mention here, the Google AdWords Keyword Tool has been replaced by Google’s Keyword Planner. Be sure to familiarize yourself with this tool so that you can target excellent keywords that will get you results.
3: Meta Elements — Tell the Whole Story
Speaking of back to basics, meta tags and descriptions have lost a lot of luster over the years in the SEO community. However, as we look to focus on fundamentals, it’s important to ensure that meta elements are properly defined on our site. While meta tags and descriptions will no longer claiming sole responsible for landing on page one of search, they can certainly be enough of a tip off to Google that may allow your site to edge out a competitor, all other things being equal.
4: Get Social — Spread the Word and Interact
Get social in the sense of sharing your content, as well as interacting and engaging with influencers in your niche market. New content at your site should certainly be shared across all of the major social networks for optimal effect, but special attention should be paid to Google+. Plusing your content ensures that Google is aware of it, and it will get indexed almost immediately.
The interaction aspect applies primarily to other bloggers and/or webmasters in your space. Developing a relationship (and awareness) via social networks is a great way to gain or grow credibility and relationships that can lead to guest blogging opportunities and links down the road.
5: People Love Pictures
People love pictures, and so goes Google. With the incredible explosion of photo sharing on the web that has been due, in large part, to sites like Flick, Instagram and Facebook, photos grab the most engagement over both text and video at social sites. Since the web has transformed into one big social gathering, your site should mirror this as well. Be sure to at alternative text to images that help the search engines make sense and provide context for the pictures.