While Twitter can be loud, crowded and a tough platform to be heard on, there is a function that many users neglect to get noticed and target the users that matter most to you. The feature I’m referring to is the Twitter List. Lists have proven to be an outstanding way to rise above the noise and improve interaction, as well as get more followers. Below are five different ways to use Twitter Lists to your advantage.

Contacts from Other Social Networks

Have you ever run into someone that you work with while you were out and about with your family or friends? If so, at first it usually feels a little out of place, but then there’s a new found sense of connection and familiarity, almost a bond. Well, this familiarity can create trust, which is a powerful thing for your business. Using Twitter Lists to keep in touch with your contacts from other social networks can be a great way to leverage the rub that you get from being seen in different environments, even if it’s virtual.

Prospects, Customers and Clients

Keep tabs and easily interact with your prospects, customers and clients by creating lists for each group. Since they’re very different relationships, it’s best to monitor and interact with them all using lists, but separately so that you can sense the subtle or overt differences in how they interact. This could tip you off to some insights that can help you messaging and your business by listening carefully. And the personal interaction can become very powerful in building trust and establishing a relationship.

Keep in mind that once you add someone to a list, they receive a notification and can see the name of the. Knowing that, flattery can go a long way, so name your lists wisely!

Competitors and Industry

Stay on top of what your competitors are doing and your industry as a whole by creating a list for them. You may want to group them all together and give a name related to your industry or vertical, but if it does make sense to separate them, remember to give your competitor list a subtle name since they will see it.

Hobbies or interests

It doesn’t have to be all business, since part of your brand may be rooted in personality or hobbies. If that’s the case, creating a list that follows users who tweet good content related to your interests may help you more easily locate out-of-the-box content.


Since Twitter is an experience heavy into discovery, you may be following way more strangers than you are following people you actually know in real life. Since actual friends can be powerful strategic allies online, it’s good to put them in a list to get to their tweets quickly and stay on top of what they’re up to.