Business blogs are a fantastic tool to get more visitors to your website, market your products and services, and generate leads. An important aspect of blogging is writing consistently and publishing solid content. The focus of your blog should be on the benefits that your solution offers, helpful information and resources, and also news and updates relevant to the industry you serve.
There are easy-to-use blog platforms, like WordPress, that make a blog really easy to implement. Once you make the decision to blog, it will be to your advantage to learn about the 7 common mistakes that many business blogs make, so you can avoid them.
1. Aesthetics and Usability Matter
Looks do count, especially if it makes your blog easier to use or more engaging to viewers. Your blog should permeate both professionalism, as well as simplicity, as not to overwhelm viewers. Your blog should be developed and crafted with your ideal prospect or customer in mind. With the popularity of blogging platforms, such as WordPress, it’s easy to find a good looking theme that will take care of this aspect. If you’re looking for ideas, take a look at other blogs that are either in related industries or in your own industry. But be sure to keep it simple, as it usually works best when your viewers are focusing on your message, not confused by the layout. And if you’re using a designer to incorporate brand elements, be sure to give your blog a look that’s consistent with your primary website.
2. Becoming a Distraction
Your company blog should support and send traffic to your main website. Since your primary site should be the final destination, don’t turn your blog into a deterrent by making it a distraction.The blog should be used to generate referal traffic to your site and boost your businesses credibility by showcasing expertise at the blog.It can be easy to get carried away and turn your whole site into a blog, but it’s important to let each play their part.
3. Going Off Topic
Small tangents are okay sometimes, but resist the temptation to go too far off topic when writing at your blog. Writing in a more conversational tone sometimes causes this to happen, but stay on topic and focused on what your audience is looking for.
Be sure to check back for part two of this post, we’ll dive into mistakes to avoid that deal with prospect interactions, blog promotion and more.