Are you tapping into the vast potential of mobile marketing? It doesn’t take an Internet Marketing guru to see that mobile trends have revolutionized the way we communicate, the way we do business, the way we shop, and the way we live. According to research by StatCounter, 20% of all the world’s internet traffic comes from mobile devices, and Pew reports that 56% of all adults are using one.

Lifehacker Mobile

1. Not Considering the Psychology of Users

Never forget that the mobile experience goes much further than design. You need to take into consideration the psychology of your users, which varies greatly from that of someone on a full-size computer.

Why? Your mobile users are on the go. They’re checking messages while on a lunch break. They’re doing quick research just before starting up the car to head to work. They’re walking, riding bicycles, having conversations, shopping, and performing a million other daily activities.

Try as you might, it will be next to impossible to engage such a user for a long period of time. Get to the point, and don’t expect them to be eager to download long reports about your business.

2. Not Factoring in the Versatility of Phones as Computers

Don’t forget that your mobile phone users aren’t just on a computer; they’re on a telephone, and this opens up a wide range of opportunities you need to be tapping into.

For instance, they can make and receive text messages or phone calls – this fact should play a large role in planning out your marketing funnel and ongoing promotions. Video and camera technology is right there at the users fingertips as well, and their phone alows them to share their location, which happens to be constantly moving.

These factors open up a lot of opportunities.

3. Not Leveraging the User’s Love for Video

Mobile users love streaming videos. Just watch people playing with their phones and you can see for yourself; this is one of the reasons viral movements tend to revolve around videos. Leverage that by embracing it on your site. Embedded videos can be a great way to communicate in this space.

4. Not Using a Mobile Payment Processor

Don’t assume the payment processor on your regular website can handle mobile purchases – it doesn’t work that way. You need a separate processor specific to mobile devices. Don’t throw away guaranteed transactions by failing to cover this.

5. Not Testing on Mobile Technology

Not all of us are keyed in to this new mobile lifestyle the rest of the world is living. But if you want your mobile design and marketing efforts to pay off, you need to get past your resistance and get in touch with your target market.

That means you need to see and use your website on a mobile device. Preferably on several. Not a mobile simulator either – they’re great for when you’re working on your computer, but the experience falls flat compared to holding a device in your hand.

Mobile Simulator

That’ll do in a pinch (sure was useful for these images), but it won’t do as the only way to check out the experience. View your site on a real mobile device.

In fact, you should probably own one of your own and use it from time to time. You don’t need to be a junkie, but if a substantial part of your business depends on the newest trends, you have to participate to keep up.

Mobile technology gives you a direct link to your prospects. You don’t have to wait for them to get on a laptop or desktop computer and decide to surf the web. Mobile users carry their phones and other devices around with them 24/7, and they’re constantly pulling them out to tap into the web.

If you’re not embracing mobile technology in your web projects, you are leaving a ton of potential revenue on the table. Change that today, but do it the right way by avoiding these crucial mistakes.