PPV is considered a cheap way of advertising online, but be warned, cheap traffic MAY not convert as well as expensive traffic. In general, you need some VERY solid tracking tools for media buying or advertising in general to perfectly calculate your ROI.
What Is A Media Buy
Generally, a media buy is whenever you buy advertising on a site, but PPC (Adwords, Bing) is often not considered a media buy. However, Adwords Site Placement can be considered media buying, because it involves actually placing an advertisement on a website and not in a search engine. Different marketeers use different terms, it’s important to know the difference.
1) Tracking – ROI, ROI, ROI
The most important thing is to track EVERYTHING and calculate your ROI. It sounds trivial, but a lot of beginners simply start advertising without even bothering to track their stats. How would you know that a campaign actually converts and works for you if you don’t have solid proof. Yes, it may be faster to just set it up and forget it for a few days, but that’s the best way to lose a fortune on advertising
Instead get a free copy of Tracking202 and start tracking today!
2) Set a Budget.
This is a very important step when it comes to media buying. Having a budget will let you determine what type of methods are compatible with what you’re trying to achieve. There are ads that run hourly, monthly, by the clicks or as frequent as your budget allows. Start off with an initial small budget and do test runs on different campaigns. When you can see which ads work best and on what websites, then go ahead and invest more to keep them running.
3) Identify Your Target Market.
If you have a specific product or service that you’re trying to promote, you have to make sure you’re reaching the right audience. Otherwise all your marketing efforts will be wasted on low quality traffic and tire kickers that will only result in wasted time and money. Look at the demographics of the site you want to advertise on; take into consideration age, sex, status, and location of the visitors. This will help you to tailor your ads to the interests of potential leads and customers. Alexa is a good tool for find the demographics of a website.
4) Cost Effective Methods: PPV vs AdWords
Pro TIP: The problem with buying cheap ads is that you will always get what you pay for. Traffic that actually converts is usually expensive. If you have a product to sell, then Google Adwords can be a great way to get leads, but it also way more expensive. We recommend to try buying Adwords Placements on sites, they tend to be cheaper and can convert even better if you find a site with a very specific target audience
There are cheap methods and there are even cheaper methods when it comes to online advertising. Some of them are PPC (pay per click) ads, contextual ads, and pop-ups with various networks, CPM (cost per thousand impressions) or scheduled ads that appear on social media platforms, or buying ad space direct from high-traffic site owners.
5) High Traffic Websites.
Advertising on websites that have consistent high traffic coming through it will give your ads the maximum exposure they need. This is especially true if you’re looking to buy direct ad space from the site owner. Sites with at least 200,000 visitors a month make for an ideal platform.
6) Ugly Ads.
Don’t take time to make your ads pretty, fluid and aesthetically appealing. Statistics and studies have shown that ugly ads get higher click rates and are more effective than those that look nice and professional. They grab people’s attention and engage curiosity. The stranger, the uglier, the better.
7) Above The Fold Spots Are The Sweet Spots
Above the fold placements usually get a lot better click-through rates. If you are paying by impression always go for the above the fold spots.