Amazon Associates is a great resource for monetizing a newbie’s website quickly and easily. And the sheer diversity of products means you can start selling on all of your different articles and pages without having to sign up for a bunch of affiliate programs. Just set up the one account and you’re up and running.
On top of that, Amazon has become a tidal force on the Internet. As the world’s largest online retailer, they’ve also won the trust of online shoppers everywhere. By “partnering” up with them, you can profit off their efforts, and once you get your readers over to the site, you get a commission no matter what they end up buying.
Here are some tips for making the most of your Amazon Affiliate efforts.
1. Create Buying Guides
Buying guides are where a lot of the easy mones if found when affiliate marketing for Amazon. Create articles or webpages that walk someone through all the best options for what they’re buying – don’t make these ads but rather make them valuable resources in the buying process.
Explain the different features they should pay attention to and the advantages and disadvantages to both. Remember, since you’re on Amazon, you get a commission on whatever product they choose, so you don’t need to push a particular one unless you truly feel it’s the best choice.
2. Product Lists
These are another great seller, but don’t confuse them with guides. Make a list of the best-selling products in a niche category, for instance; the cool thing is the information is already all categorized by Amazon for you – because they know these types of lists sell. And a product in a best-sellers list comes with a lot of social proof.
Don’t stop with best-sellers though; get creative by coming up with other types of lists. The weirdest products on Amazon. The top productivity tools. A list of things to pack for a world trip.
Each item can come with a link and create a possible path to Amazon.
3. Book Reviews
I particularly like book reviews because there isn’t a niche out there without relevant reading material to be found on Amazon. And while it’s a low-ticket item (though not always), books are often impulse buys, especially for Kindle.
People love getting solid, thorough book recommendations from people they trust.
4. Use Multiple Tracking Ids
It’s tempting to just use one tracking ID for all of your different websites, or at least for the different products on a specific site. But this cuts out a lot of opportunity for testing and tracking different tactics to see what gets the best results.
Always seek to improve your conversion rates.
Take the time to set up various tracking Ids and then you can figure out which locations and strategies perform the best. You’ll also get an idea of what types of products are the biggest sellers so you can focus more on what sells rather than spreading your efforts around.
5. Make Images Clickable
Your images are prime real estate for getting traffic, especially if they are of the product or related, so make sure that you make your images clickable as well – with an affiliate link. Often, a reader may even just click on an image to get a closer look and suddenly they’re on Amazon looking closer at the details. Nice.
6. Link Up Your Content
Many marketers report that the bulk of their affiliate traffic goes through links in their content, and if you think about it, any article online offers plenty of opportunities to drop a link to a product, even if it’s just by linking a unique concept, idea, or philosophy discussed to a book about the subject.
Don’t overdo it, but make sure content links are a big part of your Amazon Associate strategy.
7. Ramp it Up on Holidays
People spend a ton of money on the holidays, and this is no different for online shoppers.
Amazon has the unique advantage of being a website that offers it all. That means online shoppers can make their holiday a lot easier by doing all their shopping in one place and having it conveniently delivered to their door.
This creates an opportunity for you to make a killing if you can be their doorway to Amazon during the shopping season. Naturally, you want your blog more active during this time, and you especially want to focus on buyer-centric and product-specific topics. This is when the money is made in retail.
8. Reader Intent
Reader intent is always a good thing to keep in mind when selling Amazon products. Try to write articles that catch people in the buying process, and rank in the search engines with these if possible – if you get them in the later stages of the process, when they’re about to make a decision, and can get them over to Amazon, that’s where you really make money.
Relevance also plays a part here. If your reader intent is to learn about photography or cameras, it does little good to hammer them with a barrage of product banners with kids toys – that’s an extreme example, but you get the point.
9. Keep it Real
Your Amazon sales are always going to do better if you actually use the products you’re talking about, especially if you’re writing product reviews, lists, and book reviews. Believe it or not, people can often tell whether you’re writing just to make a sale or if you’re speaking from a place of authority.
So when possible, test out products and read the books you want to talk about. This can seem expensive, but consider it this way – the more you know about something the more you can talk about it and the more convincing you will be. So get real with it and watch the profits grow.
What’s working for you as an Amazon Associate? Share with us in the comments.