This is a continuation from part 1 where I had you modify some Google search settings to be able to follow through with these approaches.
Google Suggest: Find Long Tail Keywords
The first way to locate long tails I have discussed in the past more than once, so I’m going to just skim through it here. However, I will look at other areas of this method that I have never covered before.
Essentially what you do is begin typing a word or phrase in the Google search box and allow Google to “suggest” to you what phrase you might be looking for. In a large part they base these guesses on past searches from the masses.
It’s worth looking at. You can do the same in YouTube for coming up with video titles. Of course you can also use the Google Suggest phrase for your video title to try and get that video result spot in the Google SERPS.
As a general rule of thumb I call a phrase a “winner” when in the top results there is no one that has used the phrase in the title of their content. You may also want to drop the phrase into Google Keyword Planner to see if it has sufficient monthly searches. There is no rule on the number and there probably is no for certain accuracy there either. I mostly use it to decide between multiple phrases.
Google Analytics: Find The Long Tails You Already Rank For
Let’s jump in Google Analytics. Make sure that your domain has been added to Google Webmaster Tools, verified, and paired with your Analytics account. This is a required step to follow along and look at queries data for search engine optimization.
First, what you want to do after logging into Analytics is head to:
Traffic Sources >> Search Engine Optimization >> Queries
You can modify the date range at the top right. Maybe select a very wide range to see even what has come through in the past so that you can dig into those terms. Plus, set it at the bottom to show 5,000 rows of data if you want.
Here you are really looking at terms that a URL on your site received impressions for, not necessarily clicks. So, what I like to do here is:
a) See if I rank in the top 100 for a given term, or
b) Find terms that I can create new content for
The reason I want to see if I already rank is so that I can attempt to improve my rank and click through rate. This might involve changes to the on-page SEO of the content (which can then affect the search snippet, etc.) as well as improve the content overall.
Look at the title, meta description, rich snippets, OpenGraph, images, alt text, sub headings, etc.
To see if you land in the top 100, just Google the term. Then do a “find” in your browser for your domain name to see if a page shows up.
Naturally if you are in the top 100 results you have an opportunity. But, just because you don’t it does not mean you can’t. If you don’t, you could then search your site for that phrase to see what page has “potential” for that term, and improve upon the copy and on-page optimization and you might be surprised of what comes of it.
Maybe this content just needs to be linked to from another incredible piece of content from another incredible source. Once that happens it may begin to get all of the social and link love that it needs.
Worse case, you can create a brand new piece of content targeting the long tail.
To find a page on your site you can use Google like this:
site:domain.com search term
Over and out.