In this article I will be going over a couple different approaches for finding long tail keywords to use as post, article, or video (or any content really) titles to attract search engine traffic. You can get clever on your own to convert them into “must read” or “must share” headlines. I can’t help you much there.
I will also be talking about improving rank for the pages on your site that already get impressions for long tails. Primarily I will be going through a quick Google Analytics report to see what keyword phrases generate (or have generated) impressions for specific pages on our site. Once we have a left we can choose to improve the existing content or start a new piece.
Setting The Stage
Now, there are a couple things that you can do to setup the search environment for the steps below to open up better results. Let’s go through them here. Don’t worry they are easy to undo later if you choose.
- First, login to your Google Account (like Gmail for example). I know that being logged in can affect search results, but “search history” can be turned off if desired.
- Go to the Google search engine of your choice.
- Click the Search Settings option below the gear icon at the upper right side of the page.
- Below Google Instant predictions choose Never show Instant results. This is the only way we can generate 100 results that we can comb through for one of the methods described below.
- Slide the Results per page slider to 100.
- Optionally turn on the option to Open each selected result in a new browser window.
- Optionally turn off Seach history. Remember that keeping search history activated can be helpful in floating web sites to the top that you frequent regularly when you do “regular” search, so you may want to keep it on. Turning it off though makes sure the results are more “authentic” if you will.
- Click the Save button.
Again, you can quickly undo any of the above after a long tail search session so it’s no big deal. Some people just login to a different Gmail account in a different browser when doing the research to avoid constantly changing settings. If you do the same just make sure you give the other Google Account admin access to your Analytucs reports.
I’m going to close off this portion of the article at the “setting the stage” part. In the next section I will be getting right into the various ways of locating long tails to target. You can get a glimpse of what I will be talking about in the video below. The content covered in the video isn’t exactly what I will be discussing, so it’s worth checking out the next and final part for this article as well.