Branding is something that often gets overlooked in the hustle and bustle of setting up your website. Between choosing what you’re going to market,…
Social Media, Video and Email Marketing
4 Social Media Automation Tools For 2017
The time commitment and consistency needed to be effective on social media is a major obstacle for many businesses and brands. For some it’s…
7 Strategies For Succeeding With Google+ Local: Part 2
In this article, we’ll go over some more solid strategies for succeeding with Google+ Local. We’ve gone over the basics of creating your listing,…
7 Strategies For Succeeding With Google+ Local: Part 1
For any local business, it’s important to rank on Google Maps, or Google+ Local. Very few people actually use the Yellow Pages anymore, or…
On Your Way To Becoming An Internet Marketer…
Let’s face it, there’s really only two ways which you can make money as an Internet Marketer (though you can focus on both if…
5 Tips For “Setting the Tone” In Your Emails
There are all sorts of tricks for getting people to subscribe to your email list and open the messages that arrive in their inbox,…
5 Tips for Keeping Up On Important Online Marketing Trends
All industries are in a constant flux but never is this so true as when you’re involved in online marketing. Keeping up with changing…
Getting Started with Rich Pins for Sharing Products to Pinterest
Fairly recently Pinterest introduced “Rich Pins” which allows for more structured content to be shared on their site. For example, on an eCommerce site,…
4 Tactics For Improving Social Media Marketing Results?
Developing great content for social media and getting your audience to engage and interact with you is not rocket science, but there are simple…
How To Increase Site Trust And Why Trust Is The New Web Currency
When the Internet became available to the mainstream in the mid 90s, information was available but there was not commerce taking place. One of…
Why It May Pay Off To Have A Microblog on Tumblr And How You Can Use Your Social Profiles To Drive Targeted Traffic
Google is all about authority. Ever since Hummingbird, Google makes it really difficult for any small site to rank well, that’s why it’s important…
4 Tactics For Improving Social Media Marketing Results
Developing great content for social media and getting your audience to engage and interact with you is not rocket science, but there are simple…
Social Lead Generation for Results
One of the biggest mistakes that marketers make online is not establishing a strategy for their social media. Without strategy, social media can become…
4 Powerful Reasons to Start Podcasting
A powerful and effective new media platform that is sometimes overlooked, due to the popularity of social networks and other social media sites, is…
Share Your YouTube Videos to Delicious, Twitter, Tumblr and Facebook Automatically
Short of getting your own hosting for videos, perhaps through Amazon (AWS) or some similar service, YouTube is often the first stop for hosting…
3 Reasons Why eCommerce Sites Should Embrace Social Media For Customer Service
One of the very reasons that many businesses shy away from social media, or don’t go all in on social media, is exactly the…
How to Increase Engagement on Google+
If you are trying to expand your reach to different social media platforms or if your company’s target demographic consists of young, tech-savvy consumers,…
Email Marketing – How To Avoid Gmail Promotion Labeling Tab, Be Wary of the Gmail Blackhole!
An update to Gmail this has not been fully rolled out should cause some concern to email marketers. Gmail has created three new tabs…
SEO Evolution Includes Social
Search engine optimization is drastically changing, as Google continues to monitor the landscape of the web. It’s Google’s job and the job of the…
Leverage LinkedIn’s Rich Media Feature
LinkedIn’s newly refined rich media feature allows users to convey their unique work, experience and personality through multiple modalities, right from their profiles. This…
6 Great Social Media Management Tools for Marketing
It is hard to underestimate the power of social media marketing in today’s business world. Not only does your company need to have a…
3 Under-Utilized LinkedIn Features
LinkedIn has gone under quite a social transformation in the past 18 months. While it continues to be the definitive social network for professionals,…
Three Utilities to Spice Up Pinterest
One of the biggest challenges with social media is managing all the networks, budgeting your time, yet making sure to maintain an effective presence…
Driving Traffic Using Twitter: 5 Ways of Improving The Odds of Getting Retweeted
Twitter has become a reliable source of traffic for many websites, due to the reach and viral nature of the network. As such, retweet’s…
Instagram Introduces Embed Feature
Instagram, which rolled out their video capability less than a month ago, has included the ability to embed videos. This is significant for number…
3 Video Marketing Tips: Blending Video + Direct Response
Video marketing has become such a powerful force in online marketing to drive traffic that it may be a good time to revisit your…
Google Plus — What We’ve Learned After Two Years
As Google Plus is now moving into its third year in existence, let’s take a look at what Google’s social network has accomplished its…
5 Best Twitter Tools for Business 2013
In terms of business, when it comes to aspects such as social media, a lot of people are at a loss as to what…
Tips to Grow Your Twitter Following
Twitter is an excellent place to build your following. With Twitter being a predominantly public messaging platform, the discovery of others, and the ability…
Facebook Analytics: What the New and Improved Facebook Insights Will Bring
In typical Facebook fashion, an all-new version of insights is slowly being rolled out to a very select few at this point. While there…
Gmail Marketing: Why You Need To Inform Your Gmail Subscribers About The New Promotions Tab
It hasn’t rolled out everywhere yet but there is a new style inbox for many a Gmail user right now, and that includes your…
Creating A ‘Subscribe And Follow’ Box In Your Sidebar
When you start a web site or blog it is almost a default next step to create accounts at various social sites to reach…
LinkedIn Announces Sponsored Updates
In a significant announcement, LinkedIn recently announced that they’ll be making sponsored updates available to Company pages. They’ve beta tested sponsored updates with a…
Why Social Signals Matter: Straight Proof That Google’s Monitoring Social Post-Panda
The introduction of Google Plus over a year ago hammered home the point about how Google was going to tie all of their services…
How To Make People Trust Your Site: The Three-Step Site Audit?
Every now and then it’s a good idea to take a look at your site and determine if there’s any way to improve upon…