Branding is something that companies use to keep their image cohesive and memorable to consumers. You may notice that with successful companies, brand imaging…
Social Media, Video and Email Marketing
4 Tactics For Improving Social Media Marketing Results
Developing great content for social media and getting your audience to engage and interact with you is not rocket science, but there are simple…
Time-Saving Social Media Management Tools
Staying up on the ever-changing landscape of social media is tiring enough. Add to that the fact that the number of must-use social media…
Getting Started with Rich Pins for Sharing Products to Pinterest
Fairly recently Pinterest introduced “Rich Pins” which allows for more structured content to be shared on their site. For example, on an eCommerce site,…
Video: Drive Up CTR With Images That Appear As Paused Videos
I have been running a successful “media buy” campaign now for some time. Essentially what I am doing is I am buying banner space…
Video: Beginner – Dropbox Tour – What is Drop Box?
Dropbox is an online or “cloud” storage option that allows you to host your files at a third party location so that you can…
Video: 3 Simple Tips to Increase Exposure on Facebook Posts
As you may have realized by this point, Facebook is one of the premiere marketing tools available to the business or entrepreneur today and…
Video: How Do You Schedule Tweets Using HootSuite?
Just to preface this article, I want you to know that I know very little about HootSuite (please… no “hiding under a rock” jokes),…
5 Powerful Uses for Twitter Lists
While Twitter can be loud, crowded and a tough platform to be heard on, there is a function that many users neglect to get…
3 Reasons Why eCommerce Sites Should Embrace Social Media For Customer Service
One of the very reasons that many businesses shy away from social media, or don’t go all in on social media, is exactly the…
How to Increase Engagement on Google+
If you are trying to expand your reach to different social media platforms or if your company’s target demographic consists of young, tech-savvy consumers,…
5 Reasons to Use Social Bookmarking
Social Bookmarking was Internet marketing magic about five to seven years ago, as the simple task of bookmarking your site would often lead to…
What to Say on Social
Social media is an incredible thing — it gives brands and businesses the ability to communicate with pretty much anyone, anywhere. It lowers the…
Social Media Doesn’t Work
The next time you hear someone say that social media doesn’t work, observe how they use social media and you may get good insight…
Facebook Embed Function Goes Live For All
A few weeks back, Facebook announced that they would be unveiling the embed functionality. At that time, they only made the functionality available to…
Why It May Pay Off To Have A Microblog on Tumblr And How You Can Use Your Social Profiles To Drive Targeted Traffic
Google is all about authority. Ever since Hummingbird, Google makes it really difficult for any small site to rank well, that’s why it’s important…
How Facebook’s News Feed Update Affects Business Pages
Lookout, algorithm change! Well, it’s not what you think (Google!) but Facebook’s recent update to their News Feed has changed what and how users…
4 Social Media Automation Tools For 2017
The time commitment and consistency needed to be effective on social media is a major obstacle for many businesses and brands. For some it’s…
On Your Way To Becoming An Internet Marketer…
Let’s face it, there’s really only two ways which you can make money as an Internet Marketer (though you can focus on both if…
How To Learn Facebook Marketing For Businesses: Facebook Hub for Business Launched
Facebook ads are an incredible thing when you consider how finely targeted they can be when specifying your demographics. For businesses, this is a…
Is The Gmail Promo Tab Sabotaging Your Email Marketing Sequence?
If you use Gmail as your email provider, you may have noticed a very big change recently – and it has the potential to…
4 Tactics For Improving Social Media Marketing Results?
Developing great content for social media and getting your audience to engage and interact with you is not rocket science, but there are simple…
Top 5 Reasons to Use Google+ Communities
As more businesses aggressively jump into the action at the populous social networks, for whatever reason, one area remains fairly untouched by marketers —…
4 Surefire Yet Simple Ways To Get Added To More Circles
It’s undeniable that Google+ is growing and only becoming more important as it becomes further engrained into the foundation of Google’s web experience. As…
3 Steps To Winning Customers With Social
For those who fear the transparency of social media and refuse to get involved due to the possibility of a customer saying something less…
Staying Social and Skipping Spammy
Social media is plastered all over everything you do with your business today. It’s the new 10 o’clock meeting and has taken the place…
Driving Traffic Using Twitter: 5 Ways of Improving The Odds of Getting Retweeted
Twitter has become a reliable source of traffic for many websites, due to the reach and viral nature of the network. As such, retweet’s…
5 Steps to Grow Your Facebook Page Fans
Just as list building is of vital importance to email marketing, growing your Facebook page following is equally important for your social media marketing…
5 Steps: Start a Web Site for Your Graphic Design Business
A friend of mine is a web graphics designer. Having spent more than a year chasing down clients on freelance sites she asked me…
Video: The How, When And What For Email Opt-In Forms – Part 2
In part 1 of this article, I discussed what opt-in forms are used for, the different types of messages, the functions a 3rd party…
Is Sprout Social Better Than HootSuite?
When you’re going through the various options for social media management, the two management softwares that you’re bound to hear about are HootSuite and…
6 Great Social Media Management Tools for Marketing
It is hard to underestimate the power of social media marketing in today’s business world. Not only does your company need to have a…
How You Can Get Social On The Go – Smartphone Social Media
Today, not only are people’s conversations getting shorter (status updates vs. emails) but they’re getting more versatile. People are doing many things on mobile…
Making YouTube Videos That Are Embedded On Your Web Page Playable Within Facebook When The Page Is Shared Or Liked – Part 2
In this part we will get our hands dirty and add some code to get everything ready for video posts. Creating a Custom Function…
Branding Your Social Media Channels – Getting The Image Sizes Right
Branding is something that often gets overlooked in the hustle and bustle of setting up your website. Between choosing what you’re going to market,…