As Google Plus is now moving into its third year in existence, let’s take a look at what Google’s social network has accomplished its first two years as well as what looks to be the future of Google Plus.
Changing the Social Playing Field
In just two short years, Google Plus went from being in experiment that most web journalists were extremely skeptical of, to the number two social network in the world. Facebook maintains its posture as the behemoth of social networks, while Google Plus never really emerged as any threat to Facebook’s throne. However that’s not to say that it didn’t bring needed competition. Many of the features that Google Plus introduced were adopted soon after, in some way, shape or form by Facebook.
And rest assured, webinars are big business. Webinars have transformed the sales environment in many industries and niches. There are very limited opportunities were you can remotely get a massive group of prospects or viewers to engage and pay such close attention to your content, as is possible with webinars (or Google Hangouts.) Do to this success, Hangouts has been a hallmark of Google Plus. Simplicity and intuitive design is an area where Facebook has always struggled, and Google Plus got this right. There Hangouts succeed in simplicity, as do their Communities (which also have a fantastic design.)
Find and Get Found
Facebook is still the place for friends and family. What the skeptics never understood is that Google Plus never tried to replace that. What Facebook is not good at, and this is what remains important for businesses, is the discovery of others that may be prospects, customers, clients, competitors, allies, etc.
Google Plus remains an incredible place to allow others to find you, that would otherwise have no idea who you are. Conversely, it’s a great place to go out and find others that could matter to you. This is where Google Plus trumps Facebook.
This is important for research and important for business and will be an area that Google Plus will continue to advance in focus on moving forward. Whether this will be a piece that allows Google to surpass Facebook, remains to be seen, but it will serve Google’s business purpose.