Any forward-thinking business these days should be incorporating a variety of Web and mobile marketing techniques into their overall promotional strategies. This includes using QR codes, which remains a largely unexplored territory for many companies, but are gaining a lot of popularity with smartphone users.
If you don’t want to miss out on this highly effective marketing trend, you should learn how to create QR codes and put them to use for your business. This article will help you do both of these things.
How to Create QR Codes
Creating basic QR codes is very easy and usually free, however, with some services (mostly paid) you are able to create dynamic, branded QR codes that track statistics.
Here are the steps to get your QR code generated:
- Decide what message you want to share. You might want to just share your website or social media link, or do something more creative, like run a promotion with the help of a QR code, have your customers fill out a quiz or similar. Check out the second part of the article for more original ideas on how to apply QR codes in the marketing of your business.
- Choose a QR code generator – there are plenty of free ones you can pick from. Some popular options are QR Stuff, Kaywa, delivr, Microsoft Tag and GOQR.me. Many of these services have premium versions as well, which come with additional features. For instance, the paid version of Kaywa will give you the ability to create multiple changeable QR codes, track analytics, and take advantage of email or phone customer support, depending on the plan.
- Generate the QR code. Most generators will let you customize the design of your code to have it match the overall look and feel of your brand. Different generators also come with different sets of features, so you might want to check several options to find the one that works best for you. Most will let you add a URL, email address, phone number, image or video, among other things.
- Verify the code to make sure it works properly. To do this, download a free QR reader from your phone’s app store, and scan the code. Make sure that it appears just the way you want it to be before you start using it.
- Include the code with your print and online advertising materials.
- Track your QR code’s statistics to find out if it’s effective and popular among your customers, or if any modifications need to be made.
Ideas for Using QR Codes for Business
Below are just some ideas for the use of a QR code.
- Include a QR code with a Buy Now option in your print advertising to easily track the effectiveness of your fliers or brochures.
- Let your product buyers read a user manual on their mobile devices by scanning a QR code. This can be particularly relevant if you are selling a tech gadget. You might even want to eliminate the paper manual altogether, taking a more environmentally friendly approach and saving on packaging costs at the same time.
- Place a QR code on an event ticket and provide convenient driving directions for attendees with the help of Google maps.
- Include a QR code on product packaging and link it to a video demonstration of how the product can be used, assembled or installed.
- Place a QR code at the entrance of your business to let the customers check in and receive loyalty points.
- If you are running a food establishment, put a QR code on your takeout menu and link it to a reservations page of your site.
- Place a QR code on the For Sale or For Rent sign of the home, and include photos of the interior or even a quick video tour.
- Include a QR code on a music CD to let potential buyers listen to a free MP3 sample.