An online news release can help you present information about your business to a global audience and provide food for the search engine spiders to gobble up and display to searchers looking for news in relation. The basic components that make up a press release include:

  • headline
  • summary
  • dateline and lead
  • body
  • boilerplate statement
  • contact information


Writing do’s and don’ts for the online press release

typing a press release

The following list provides some direction on what should be included in a news release (or press release) that keeps the reader engaged and keeps the information concise and to the point. Grab the reader’s attention – Similar to what someone would provide as tip for writing almost any kind of article, online or off, is to write an attention grabbing headline. More than that, a strong start involves writing a clear summary and introductary paragraph that sets the tone for the rest of the release.

Tell them who you are – It is imperative that the release tells the reader the source of the information, or “who” the realease is about, in the first few paragraphs.

Avoid slang and other dribble – Providing news should be done in a professional manner. Improper grammar and hyped up writing could read as more of an advertisement and turn the reader off, and perhaps limit the anount of publication that are interested in sharing the release.

Appeal to a larger audience – Using excessive industry jargon can and will severely limit who the message can be viewed as of having any value by. Writing in simple terms, or laymans terms is often the best bet with press releases.

Provide unique, new or unusual information – Not to beat a dead horse, but it’s important that the release not come across as an advertisement. Discuss something that is new and unique related to your business or web site, something newsworthy.

Add links and embed multimedia – Search engines and readers alike, enjoy different media to learn or engange in content. Within the press release, you can add links to your web site, as well as embed video, audio, images, and PDF content. Besides the different aspects that should be included in a release, there are some things that are best to avoid. The short list below gives a few examples.

  • It’s best not to EMPHASIZE certain words by writing them in all caps. Don’t shout at your reader, and don’t come across as hypey.
  • Again, avoid promotional or sensational language that could hurt credibility.
  • Unless quoting someone it’s usually best not to include words such “you”, “I”, “we”, “me”, etc. in the release.

Press release topic ideas

Many people find it difficult to come up with something to include in a press release. They know of the promotional advanatges and the potential reach, but for some reason they aren’t sure what qualifies as news. Even home based businesses can make news announcements, in the same manner as large corporations. There is always something that could qualify as new. A few examples include: a new web site launch, a product release, a partnership, moving the home based business to a new part of town, and the list goes on.

The information above should be enough to provide you with a great start to creating your first press release. The promotion advantages can be a lot more rewarding than standard article marketing. Take the step and write your first release or hire someone to do one on your behalf. Then get it distributed and track the progress. You might be pleasantly surprised.