Are you struggling to come up with good topics for blog posts? Are you finding it a challenge to come up with stories that build credibility and interest in your product or services without coming across as too aggressive and sleazy? Today I want to share a simple trick you can use two kill two birds with one stone – a way to leverage past successes not only to keep your blog rolling but build instant credibility and trust with your readers.
Step 1: Contact Your Previous Clients
The first thing you want to do is solicit feedback from real people who’ve already used your product or service. Most companies that are serious about their marketing are doing this anyways, but if not, it’s time to start.
Now, you could just send out an email to all the customers in your database asking if you can use their story. But for a better response, contact previous customers individually.
Get in touch with buyers that stood out. People who made it a point to contact you directly and offer thanks, got exceptional results from doing business with you, wrote about you on their blog, or showed excessive enthusiasm in some other way.
Just drop them a quick message or phone call and ask if they’d mind giving a testimonial for your business; it also pays to inquire about specific results.
Step 2: Turn the Testimonial Into a Story
Now that you’ve got your testimonial in hand, it’s time to flesh it out into a story. Remember that not all blog posts have to be long-winded – it helps to mix longer posts up with shorter ones for a bit of variety. And a quick report about feedback from a customer is a great candidate for a short but sweet post.
If you want the post to cover a bit more ground, though, turn it into a case study detailing what brought the customer to you, what their situation was before, and the results your product or service created.
Make it interesting! You’re telling your reader a story that directly pertains to them. Also, make sure to throw in direct quotes from your customer’s testimonial to bring the story alive.
Step 3: Clear It With the Customer
If you turned the testimonial into a story or edited their feedback in any way, it’s important to double-check before using it on your blog. Just a quick verification email should do. You just want to be sure you haven’t taken too much liberty with their words, and it also keeps the customer more involved, which creates more goodwill.
Step 4: Post it On Your Blog
Now you have a solid post that builds credibility, draws your readers in, highlights the features and benefits of your product, and, best of all, communicates real-world results. It’s a winner all around!
Step 5: Keep Them Coming
If you received testimonials from multiple clients, there’s no reason to stop at one. You’ll want to mix these posts up with other stuff, but keep them on file so every once in a while you can tell a story about customer success. Keep a file somewhere with these testimonials, and actively solicit them from new clients.
If you want to get creative, come up with a quirky name for your “case studies” and turn it into an ongoing theme on your blog.
Want more simple ideas for blog posts? Stay tuned.