Individuals who set up eCommerce sites usually have one purpose in mind and that’s to make money. With the combination of consumerism and the internet prevalent in many homes across the globe, it’s one of the most lucrative types of websites being developed online. With a steadily growing number of eCommerce stores setting up shop, competition can be fierce.
If you currently have an eCommerce site that’s not quite performing the way you want it to, the following are tips that you can easily incorporate to increase your site’s conversions and overall performance.
Keep the Design of Your Site Simple
For the most part, shoppers don’t like to be distracted with floating social network buttons that constantly remind them to share, pin or like a product. They also don’t want to be hounded by advertisement pop ups every few seconds. It can literally take away from the shopping experience; it’s almost like trying to go shoe shopping with a tired, cranky toddler. Not going to happen.
Have your Contact Information Readily Available
There’s nothing more suspicious than shopping on a site that has no contact information of the owners, the company or even customer service. Let your customers know that a genuine, honest person or company is behind the site and provide fast and simple ways to contact you, e.g. email, phone number, social network platforms, etc. Below is a great example of a good contact page.
Have Quality Product Images
One of the best things about online stores is that it makes shopping for products very convenient. Unfortunately, if you don’t have good quality images on your site then your customers are better off shopping blind folded in an actual store. Use the correct size, format, file type and resolution so that your images can be appealing and influential.
Offer Discounts, Promos, and Specials
What shopper doesn’t love a store discount? If you have special or promotions going on then make sure your site’s visitors know about it. Let it be one of the very first things they see when they land on your main page.
Make Customer Reviews Available
People often feel more comfortable about purchasing from a site that others have had good experience with. Have a section where people can leave their positive feedback about the products and services they received from your site.
Have a Clear Call to Action
One known psychological theory is that buyers want to be told what to do and if you want your visitors to buy from your online retail store then tell them so. Any kind of buttons you have on your site should present some kind of call to action like “Buy Me” or “Purchase Now”. All of these are psychological impressions that can influence your shopper’s decision to act.
Offer Free Shipping
Sometimes offering free shipping can push what could “possibly be a sale” to an “absolute sale”. While it may not make sense to offer this for lower priced items or single purchases that cost less than shipping fees, you can give incentives of free shipping to customers who hit a certain price point. This would give your shoppers more reason to keep on shopping.
Presenting your customers products that are upgrades of the items in their carts is called an upsell while presenting them with products that complement the items in their cart is called a cross-sell. Both are recommendations to customers to either buy more or spend more; outcomes that every eCommerce site owner wants.
Provide Multiple Payment Options
Give your customers several ways to make their purchase. This includes options like:
- Credit Card
- Debit Card
- Rewards Card
- Gift Card
- Gift Certificates
- PayPal, etc.
Shopping Cart Reminders
There’s nothing sadder than an abandoned cart, filled with items that would’ve gone home to a wonderful family. For reasons unknown, some shoppers leave their cart full of items they planned on buying but unfortunately never make it to check out. You can kindly remind your shoppers about their shopping carts via email. You can also offer incentives like discounts or free shipping if they finally make it to check out.