Some individuals establish affiliate programs that are often destined to fail right from the get go. They think that creating a product and simply telling people to sell it for them is simply enough. But it takes a proper foundation and proven methods to get your program on the road to success. In addition to having a marketing plan and building your website, there are other strategies you can implement that will enhance your program’s overall performance. The following are 5 tips for optimizing your own affiliate program.
Test Conversion Rates.
In able to know whether the marketing that you’ve been doing is actually effective or not it’s always good to test conversion rates from time to time. One way to go about doing this is to run small PPC campaigns if you’re using PPC ads to promote your offer. Target main keywords for the affiliate product to see which ones convert and which ones don’t. Do this before you commission affiliate marketers to promote your product so that you can be confident you’re handing them a product with high conversions.
Target Your Audience with Keywords.
When creating ads, banners, sales pages, and websites that revolve around your product, be sure that you market to a target audience. Use low to medium competition keywords in your content so that it’s easier to rank on search engines and the possibilities of your page coming up in the top results of queries is more likely. This also includes using keyword phrases which can also enhance the visibility of your site.
There’s nothing like the power of word of mouth marketing, or in this case product reviews and testimonials. People are usually more swayed by other customer’s testimonials then that of the product creator’s, and for obvious reasons. Be sure to always get a testimonial from people who buy your product or service. The more testimonials you have the more credible your product will look and the more appealing it will be to potential buyers. Use these testimonials in sales pages, landing pages, and websites; and they also make great ads.
Join Affiliate Networks.
One of the best ways to get your product known and out to affiliate marketers is by joining affiliate networks. These platforms provide you with the tools you need to efficiently promote your product to individuals who are willing and ready to sell for you. Some affiliate networks include:
Continually Observe and Improve Performances.
This not only includes the ads and campaigns your running, conversion rates, traffic and the like, but this also includes the performance of your affiliates. To keep them motivated and working as diligent as possible, offer incentives for those who have made considerable sales. Hold contests to invoke the competitive spirit and encourage massive action. Always give your affiliates a reason to try harder, expand efforts and maximize profits and reward them accordingly for their efforts. It’s proven that the happier affiliates are with a certain product the more efforts they will put into marketing that product, which in turn means the more profitable your affiliate program will be.