eCommerce websites’ main goal is to attract online shoppers. And even though visitors don’t really get to touch and feel the products and items they’re buying, they still rely on one major sense and that’s the sense of sight. Online shoppers are content with going through with a purchase as long as they can read about a product and see images of the product. And if they like what they see then a sale usually follows.
But it’s not enough just to put up any old picture of a handbag or a toy that your site features. You have to optimize these images to help increase the rate of conversion as well as make them search friendly so people who are looking to buy what you sell can easily find them. Below are 5 tips you can incorporate to help you optimize your images on your eCommerce site.
Provide Multiple Angle Images
The majority of items sold on any eCommerce site would be considered multi dimensional objects and while a single picture might suffice, visitors will be more opt to purchase an item when they can view multiple angles of it. For example, if a playhouse was being sold on your site then it’d probably be a good idea to take a picture of the interior as well as sides and close up of special details.
Optimize your Alt Tags
Once you have photos of your items up and ready, take time to optimize alt tags for SEO purposes. This includes creating a unique alt tag for each photo of the product. Be sure to use alt tags that describe your product in a way people would search for them online. For example, if you’re selling designer Gucci handbags you can tag the different images in a couple of different way:
- alt = “Gucci Designer Handbags”
- alt = “Designer Handbags by Gucci”
- alt = “Designer Gucci Handbags”
The more photos you have of a product, the more opportunity there is to use associating keywords with your images.
Reduce File Size
There’s nothing more discouraging to a potential buyer than a slow loading picture. Online shoppers have two goals; to see what they want and to buy what they see, but if they never get around to seeing the actual product because it’s taking forever and a day to load then you can kiss that sale goodbye. An image’s loading time has a few contributing factors, one of which would be the size of the file. Larger files take longer to upload therefore decreasing your image to a size that takes less than 5 seconds to load will not only increase your pages’ performance, but it’ll also increase the likelihood of conversions. You can use editing tools like the following to decrease the size of your images without compromising image quality.
- Pixlr Editor
- Adobe Photoshop
If you’re not sure how large your image file should be then a good reference would be about 70KB. This can prove challenging for larger images but the next tip should help you with that.
Use the Best File Type
When it comes to file types you typically have three popular options; JPEG, PNG or GIF. Each one has a degree of quality that’s ideal for certain situations.
- JPEG files are usually your safe bet for any type of photo, small or large; you’re able to get the file as small as possible with the best quality out of the three
- PNG files are good for simple decorative images; they’re known for providing extremely small file sizes, although quality of more elaborate photos might be compromised.
- GIF files are also preferred for small decorative images and thumbnails; reducing the size of a large GIF image will result in very low quality
Enhance Visibility with Image Sitemaps
Listing your images on Google Image Sitemaps will have web crawlers crawling all over them when it comes to relevant search terms. You could be one of the featured images that show up in people’s searches which could ultimately lead to more traffic and better page ranking.