One way that you can get more sales with paid advertising, instead of just doing your own campaigns, or bringing affiliates on board, is to do paid traffic campaigns using Crowdsourced paid traffic. The big player in this field, is a Google Ventures funded company known as “Trada”. They’re really the trailblazers in crowdsourced PPC. In this article, we’ll talk about how you can get clicks, and conversions, at a set cost per click, and a set cost per conversion which you determine, by crowdsourcing your PPC.
Pay For Performance
One advantage to using a company like Trada, is the fact that you’re only paying for performance. If you’re not getting clicks or you’re not getting conversions, you’re not paying out any money. This takes all the risk out of your marketing campaigns, and makes the greatest risk not getting any clicks or conversions. Of course, you can still lose money if you’re paying on a CPC basis, and your clicks aren’t converting, but, for the most part, as long as you already have solid conversions, you’ll be good to go. Ideally, you should be testing the conversions and effectiveness of your landing pages before you submit them to a crowdsourcing site like Trada.
Another nice advantage to using a crowdsourcing site for paid traffic, is the fact that it’s totally automated. You work with Trada to determine how much money you’re actually willing to pay for each click and conversion, you put up your landing pages, and aside from approving and disapproving ads and advertisers, there’s almost no work that has to be done on your side. This gives you more time to focus on your own marketing campaigns or other projects.
How Optimizers Get Paid
How much the optimizers get paid, is determined completely by how cheaply they’re able to bring you in clicks and conversions. There are some people who are able to earn a full-time income just by optimizing campaigns on a site like Trada. Basically, you set your CPC goal, say it’s $2 per click, for example. If the optimizer gets you a click for $1.50, you’ll still be paying $2 per click, but the other $0.50 cents, will be split between Trada, and the optimizer, in a 75%/25% split, where the optimizer gets the 75%. So, in this example, the optimizer and Trada would be splitting $0.50. meaning Trada would get about 12.5 cents, and the optimizer would get about 37.5 cents, for that click.
Conversions will work the same way, basically. So if you set your CPA goal to $15, and the optimizer gets you a sale by buying only $10 in traffic, then you still pay $15, but the extra $5 is split between Trada and the optimizer, so in this example, $1.25 would go to Trada, and $3.75 to the optimizer. What’s great about this system, is the fact that you, the seller, NEVER has to pay a fee to Trada… you only have to pay for your CPA goal, or CPC goal, each time you get a conversion or a click, and that’s it.
This system also draws in the optimizers as well, because it takes away their personal risk. They’re just setting up the campaign, but they’re not actually paying for it out of their own pocket, so it’s totally risk-free for them as well. Usually, if these people were to become a regular affiliate, they’d have to put up their own money to market it as an affiliate, and just hope that it pays off. This creates an unnecessary barrier to entry that you simply don’t have with a crowdsourcing site like Trada.
An Army of Affiliates
What this basically allows you to do, is get a free army of affiliates marketing your product for you. With affiliates, you offer them a percentage of the sale, and then any sale they get, they earn that percentage, and sites like Trada work exactly the same, but you also pay per click as well. So this “crowd” of optimizers really become like affiliates to you at the end of the day. Since there’s no other costs involved, there’s no reason why, if you have a decent marketing budget, that you shouldn’t at least give crowdsourcing a try. You might finding having all these free affiliates very profitable.