Most SEO professionals agree that backlinks for the sake of backlinks are not only a worthless linking strategy but can do a lot of damage to your site rankings. And many also agree that one of the most important aspects of a link’s worth in the new world of SEO is relevancy. What’s relevancy? Well, simply put, a relevant link is from a website that is in the same niche or a very similar niche to the website being linked to – and preferably it’s from an authority or at least a credible site.
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And it makes sense, really. After all, while links between sites from completely different niches do occur naturally in some cases, most webmasters worth their salt try to stay on traffic.
And the cool thing about pursing relevant links is it doesn’t really feel like you’re “cheating.” If your site is of value, it’s about finding places to place a link where that value will be needed – so you’re doing someone’s readers a favor while at the same time building a highly-valuable link and hopefully getting natural, converting traffic.
Here are five ways to get relevant backlinks back to your site.
1. Guest Blogging
One of the most well-known methods of getting a relevant link on an authority site in your niche is to do a guest blog. Not only does this serve the purpose of this article, but a well-placed post on a high-traffic site can sometimes result in a flood of traffic and possibly even go viral, which can seriously affect your business from then on out if you’re able to harness the buzz.
Don’t approach authority webmasters like an amateur. Come with story ideas, a professional demeanor, and your highest-quality content. It might be a good idea to guest blog for a few medium-sized sites to get in the swing of things before going for the big guns, and it’ll only further your reach.
2. Article Syndication
A bit of a buzz word in Internet Marketing circles right now, article syndication, which is not to be confused with article marketing, is another solid way to get relevant links. Essentially, article syndication is the process of getting your articles posted on multiple websites across the net – typically, this is content already posted on your own site.
This was the real purpose of the article directories once held in such high esteem for their backlinks – you were actually submitting your work so others could post it on their sites, as it was their business model.
Article directories are pretty much considered worthless for their backlinks now, but the backlinks you get when high-quality pieces are picked up there by big publishers can still be quite good. You can also approach authority sites in your niche who are syndicating content and offer to send your work over on a regular basis.
3. “Partner Up” With Professionals
If you’re running a serous business at all, there are most likely plenty of professionals out there whose clients could benefit from what you’re selling or writing about. Think of their sites as an opportunity to do a joint venture or “partner up.” Drop an email explaining what you do, explain how it would benefit their customers, and suggest a link.
4. Forum Signatures
Staying active in a related forum is another way to get relevant backlinks, and done the right way it can help you build an authority presence in your niche and draw very good traffic.
5. Make an Impact
Want to know the best way to get relevant links? Be worth linking to! Of course, you still have to be out there making noise, but if you’re causing enough of a stir to get some visitors and they are moved by what they see, they’ll link to you without even being asked.
In fact, this is as natural as linking can get!
6. Hire a Professional
Obviously, finding websites to place your relevant backlink isn’t easy. There are only so many places on the web to put a real link, and you’re competing with many other sites for that “real estate;” it’s a long laborious process.
SEO has never been easy, though, has it? This is why smart webmasters often hire professionals who specialize in backlinking to do it for them.
And I’m obviously not talking about your run-of-the-mill spammer; I mean a seasoned, ethical SEO professional who is on the same page as you and has made it their business to seek out opportunities, connect with other webmasters in your name, and build valuable links to your site.
It’s certainly an option.
Do you have any cool tricks you’ve found for building relevant links? Please share in the comments below.