Video marketing has become such a powerful force in online marketing to drive traffic that it may be a good time to revisit your video marketing campaigns and determine if there are better ways to produce your videos and get better results.
While there’s a common misconception is that video is hard to do or takes a lot of technical expertise. In actuality, simple video tends to be fairly counterintuitive, as it’s one of the easiest ways to create short form content quickly.
A crucial piece to the closing of your video is the call to action. It should be included in the finish of any videos that you create to generate the response that you want. Now the actual call to action may be different offers, or not even direct offer but rather some step to advance the relationship between you and the viewer. Some examples of a calls to action that are not actual sales offers would include asking your view to subscribe to you YouTube channel, requesting a “like” on Facebook or “follow” on Twitter. In each case it moves to subscriber a step closer to you, as to grow a stronger bond with that prospect.
In the end, having a great looking and attention grabbing video is becoming more important for getting good results. But perhaps the greater point of emphasis is that the principles of direct response marketing are as important, if not more important, than how professional grade your video is.