I disagree that you can’t possibly reach very many people unless “boosting a post” on Facebook. I feel that what is most important is the message that is delivered. From there, the snow ball effect can be allowed to happen naturally, or with a minor or major push. I think it’s key though to test a message’s effectiveness organically before even considering any further effort (in terms of money and time) in promoting it.
Of course it depends how many people “like” your page currently to get the biggest initial “push” of the snowball. Therefore I think it’s good to actually get a following before spending money on boosting posts. That’s just one approach though. Boosting posts might actually get you the following you’re after, so there is no wrong way to do it.
Watching an Expert Build a Successful Like Campaign on Facebook
I was fortunate enough to watch along as an expert built out a “like” campaign for a Facebook page in the “raw food” niche. I think that in a nutshell the process is quite simple and I will lay out the steps here in a second.
The first thing to do though is to make sure the page settings are filled out precisely. Give as much detail as possible to make it clear why people would want to “like” the page, especially in its infancy. A couple key things include the canvas and profile photos, and the about section. A post or two indicating the type of content one might expect would be helpful as well.
3 Steps for Getting Cheap Likes on a Facebook Page
1. Find the Trigger Words Using Google Trends
OK, so firstly you should find trigger words that people use when searching for information, etc. related to your industry or niche. Google Trends is a great place for that information.
In the example I followed along with as a “fly on the wall”, the words “raw food, super food, and healthy food” stood out as the top words that people might use to describe the page on Facebook where we wanted to get likes.
2. Use the Trigger Words in your FB Ad
Using those words, we can craft a nice advertisement in Facebook to get the likes. In this case, in some of the ads, all three were incorporated. The page itself had a title with the word “raw food” in it, so that was covered. Beyond that, we need a title and call to action. So the title in one case was “Like Healthy Food?” and then the ad itself stated “Like to tell your friends you saw the largest online super food store in the world?”. An attractive stock photo finished up this ad nicely.
3. Set Your Targets to Get the Most Qualified Audience and Lowest Advertising Costs
Now, you want too set your “targets” (for lack of a better word in this context) as precisely as possible. This is the audience of your Facebook page.
When you are paying per click on your ad, this is much less relevant than when paying for impressions… but still… when getting precise it could mean less money per click that you pay. It also means you have a more targeted audience which matters when counting on organic post promotion (covered in another article).
Be sure you set targets for gender, country, language, interest, etc. And of course set it to auto-filter those out that already like the page in question. No sense in showing them the ad again after they already like you.
Getting Facebook Clicks for a Penny
That’s it. With a perfectly crafted campaign you could be well on your way to getting an audience at just $0.01 to $0.03 per “like” or less. You can even set your budget to $5 per day and set your end dates for the campaigns. Keep an eye on it to be sure the ROI is worth it. Run unique ads with different pictures and ad copy for maximum effectiveness. Mix and match some ad copy, titles, and photos as well for “unique” ad creation.
Since we have covered building an audience to a Facebook page, let’s now talk about organic post promotion. Look for my other article entitled: “Organic Post Promotion: Getting Your Facebook Posts to Go Viral By Trusting Your Instincts”.