Content is still the undisputed king. It’s why, as users, we’re so quick to do a search on whatever platform we’re on, be it Google, Twitter, Facebook, etc. Yet, as the web evolves and the level of content becomes overwhelming, the more context that can be given to the content, the more successful it will be in generating traffic through search ranking.

Google chairman, Eric Schmidt was quoted as saying that we’ve gotten to the point where everyday, as much content is created by users than what had been created from the beginning of time until 2003. Think about that, it’s remarkable. And Schmidt said that a couple of years ago, so the true measure is probably even more staggering today.

Rise Above The Noise

With all of the content and distracting messages competing for your target audience’s attention, it’s more important than ever to create quality content. But there’s even more you can do to the content so it has an advantage. One of the most simple tweaks that you can make to your content is to leverage Google Authorship.
Google+ Authorship Search Result

Google Authorship is a function of Google+, using Google+ profiles to verify the identity of the author. The benefit to the reader is that web content that they can now know who created the piece and get a sense of their background and expertise (based on their Google+ profile.) If a seasoned blogger has a particular area of expertise, the authorship tag helps the reader see this, rather than an anonymous article making unbelievable claims.

Benefits of Claiming Authorship

The benefit of Google Authorship to content producers is that readers will get a sense of trust and credibility, and beyond that, there are visual cues that Google ties in with authorship, so content that has an attributed author stands out more, and actually is more likely to be seen and clicked on.

The search results with the author attribute include a thumbnail image of the author, taken from their Google+ profile, as well as a link to see the author’s profile and also their other articles.

Setting Up Your Author Information

There are two steps to setting up authorship, assuming that you already have a Google+ account and profile. First, link your content to Google+ by adding the URL of the site that you publish your content on to your profile. This can be done under the “Links” section, where it says “Contributor to.”

The second step in the process is to add a link back to your profile, including the ?rel=author parameter to the link. This reciprocal link will confirm the piece of content, in Google’s eyes, since it should match one of the “Contributor to” sites in your profile.

For more information on setting up Google authorship, visit Google’s Support page.