Social media is plastered all over everything you do with your business today. It’s the new 10 o’clock meeting and has taken the place of networking at a party or mingling with partners over brunch. The biggest misconception marketers have about social media? That it’s a broadcast, and not a conversation.
When your social media streams become a constant broadcast of information instead of a conversation, you’ve failed as a marketer. Not to worry though, you can bounce back. Just like the new kid in school, you can easily branch out and become a social media expert with a little elbow grease.
What’s the Difference Between a Conversation and a Broadcast?
When you’re a marketer or a salesman, instinct is often to pile on link after link. Educate your customer on how your products work and what you can do for them. The problem with this method is that customers aren’t paying attention anymore. The internet has become so spam-ridden, getting your customers attention is as hard as being their friend. Any successful business is going to have a lot of friends.
A conversation on the other note means that you’re engaging with your audience. You’re listening to your audience before all else. Before you educate your audience, you’re being educated by them.
So in essence, the difference is about whose back you’re watching. Your goal as an “expert marketer” is to make sure your first priority is your customer’s wellbeing which not only makes you an awesome business person, but a fantastic karma banker.
How Exactly Do You Have a Conversation with Hundreds or Thousands of People?
Assuming you want to succeed in your business, you’ll have to be ready to interact with not just a few people, but hundreds of people. You do this in a few simple ways…
- Make your posts to “one person” vs. your whole audience, but make it relatable enough to apply to the majority.
- Ask questions, respond to the answers.
- Stop selling, start sharing. Give things away for free, if people like the taste, they’ll want more.
- Plan strategically; you can automate your posts but make sure you’re engaging with them as well after people start responding.
- Get great with your phrasing: The goal with your phrasing in your posts, content, everything, is to be conversationally professional. Be you above all else… don’t sound like everyone else. Your personality makes you a person and not a robot, and your readers need and want to know you as a person and feel like you are their friend. The more you keep back from them and the more you behave as though you’re just another salesperson, the more they will treat you like one.
- Share personal experiences (when positive! Leave the drama out of it).
- Be authentic… when you struggle, share it with your audience and ask for advice.
- Connect your content to your reader in a way that benefits them, not you.
- Stand out from the crowd, find a place that you can solve a problem that others can’t.
Overall, I’ll reiterate, be yourself and make friends. Social media is one big party, mingle wisely and you’ll do great!