Everyone knows the importance of finding a niche in order to develop a successful online business. Not having one will get you lost in the crowd and overwhelm you and your audience. Selling a variety of items, while you may be skilled in the art of selling online, can actually position you as trying to be all things to all people. While you may think that translates to showcasing your talents and multi-selling capabilities, it can be a turn off to your audience (who wants to feel you’re delivering something unique to them and speaking to their needs) and set you back from making strides against your competition.

The right niche, however, will allow you to hone in on a specialty (ideally, one you’re passionate about) and ultimately satisfy the needs of an audience seeking exactly what you’re selling. Because you’ve narrowed down what you’re offering, you’re fulfilling a need and in the end, expanding not only your customer relationships, but your wallet.

Of course, understanding this is the easy part. Discovering your niche, well, not so much. Enthusiastic as you are to delve into the world of making money online, it takes some thinking to find the right niche.

Here are top resources to help your find your niche.

From articles and books to questions and videos, they’re designed to offer insight so you can honestly assess your interests and the market’s needs.

1. 7 Questions To Finding Your True Passion:

True Passion article on ineedmotivation.com

First and foremost, it’s helpful to uncover what you’re passionate about. According to this article, a recent survey found that approximately 75% of the population does not know what their true passion is. This article guides you in finding your true passion by providing seven self-assessment questions. The goal is fine tune your quest for happiness. The rest, as the saying goes, will follow. Apply the findings towards what you want to sell then try to narrow it down to a unique niche. Go… do it now, the next tip can wait.

2. DMOZ Open Directory:

DMOZ Open Directory

This open directory, which houses a variety of links organized by site listings, provides insight on popular topics. From health and computers to science and sports, it gives an idea as to the general level of interest in specific areas while also providing you with resources to access more information about those areas. For example, at time of this writing, “medicine” ranked highest in links within the “health” category and within that, “alternative medicine” came out highest over other topics such as employment, imaging and dentistry. So, if you were inclined to sell eBooks and have a penchant for health, narrowing it down to a niche with this directory can be one helpful tool.

3. Twitter:


With a constantly rotating list of trending topics and the ability to dive deeper within a specified geographic location, Twitter is a useful method to discover your niche. Regular review of the trends (not only what they are, but what people are saying about them) can help you develop a niche while having a leg up on audience needs.

4. How to Find a Fire Hot Niche in 7 Days:

Fire Hot Niche book on Amazon

How to Find Profitable Niches Online the Easy Way – This headline of this book says it all. Its authors discuss the importance of the internet and using it to not only discover our online niche, but to harness the power of it. Furthermore, yes, you guessed it, they outline how critical it is that your niche be rooted in your passions and how you can go about discovering these desires.

5. Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market:

Mastering Niche Marketing book on Amazon

This book is chalk full of tips and techniques to help you develop ideas. Specifically, it discusses how to not only find a niche, but how to ensure it remains profitable.

6. Finding a Niche – Becoming an expert in one category can significantly boost your business.

Finding a Niche article on Entrepreneur

You can’t help but be inspired by the story of Steve Weber, an online book reseller. This Entrepreneur article tells his rise to fame beyond the fact that he simply did it, but rather hones in on how he did it. It’s brimming with the details of his challenges and delves into his ever-evolving mindsets that got him to where he is today: with an ideal niche that is extremely profitable. Reading this inspirational story gives you a very good idea about the kind of thinking that discovering and fine-tuning a niche entails.

7. Tips To Help You Discover Your Niche When Creating Your Own Personal Brand Online:

Katie Freiling

Entrepreneur Katie Freiling talks about the importance of finding and showcasing your personal brand to the masses and how a niche makes all the difference. She discusses how developing a niche helps create a following and a network of people who trust you and will want what you have to sell. She delves into niches specifically at 2:20 on this video.

8. Peruse forums:

Google niche forum search

Once you think you’ve found a topic you’re interested in, head over to the computer and use Google to review a list of forums related to your topic. Simply Google your phrase then add the word “forum” and you’ll be presented with a bevy of forums unique to your needs. Just like Twitter or other social media outlets, forums let you dig deeper into an area so you can uncover what people are saying. Forums are the ideal opportunity to learn the pros and cons of your topic, what people like/dislike and common perceptions and expectations of your potential audience. This will help you determine if a certain niche idea is indeed suited for you, or if you can further tweak the niche to make it more viable.

9. Check out Ask.com:

Ask.com questions

Quite simply, it’s a running list of people’s questions, ranging from romantic questions to the latest music news. It offers a rundown of the latest questions posed (with responses from the community) as well as Q&A categories on the right side of the page. There, you can browse topics such as music, movies, pets, books and art, to name just a few. Knowing what questions people are asking about certain categories can not only give you insight, but perhaps trigger something that can lead to your niche.

In conclusion

Using these resources can put you on the fast-track to discovering your niche. Remember to give it plenty of time and thought and be sure what you choose is in synch with your genuine interests. Good luck!