In general, a web site needs traffic in order to serve its purpose. Most of the time the ultimate goal of the traffic is to make the web site owner(s) money either directly or indirectly.
When considering how to get traffic to my sites, I looked at ways in which I visited web sites.
Perfect, Or Simplify The Art Of SEO – The Article Title Is Of Major Importance
Naturally people take to the search engines prior to visiting a web site a lot of the time. What shows up in the search results is often (at least in the case of the Google search engine) relevent to the search query. At least that is the goal for most search engines.
People overdo SEO a lot of times, but focusing on the title can bring content a long way. Let’s assume the content is of value as it should be. Now, what’s so important about the title?
The title is what shows up in the search results and may determine if a particular result is clicked. Of course though, an image (Google Authorship for example), and the result snippet (perhaps from the Meta Description), among other things factor into whether the result might be visited.
Three valuable elements of a page that search engines look at to the determine the “topic” of a page include: the H1 HTML tag, the title tag within the HTML, and the URL. Besides enticing a click from the search results, a title can affect all three of those elements.
I opt for long tail titles when relevant, and I might clean them up (remove stop words) for the URL. I get many titles for articles and blog posts from Google Suggest.
Provide Content For High Traffic Sites To Access Their Built In Traffic
It’s one thing to put up a piece of content on another web site for SEO value, it’s quite another to put content on another site for human traffic potential.
When focusing on sites with lots of existing traffic, you will be putting your content (and expertise) in front of many people. And if done intelligently, these people will have interest in the same topic you are writing about.
In a lot of cases they will click over to your site and perhaps sign up to your list or feed, or bookmark your site.
As a bonus, the links will likely provide SEO value, especially when the topic of the article is relevant to the site you are posting it on, and of course relevant to your site. If the article gets a lot of engagement (comments and shares), which it should if it is of quality, it can bring even more traffic (direct and SEO).
Blog Commenting On High Traffic Blogs
Just like providing quality content to web sites has value in terms of getting traffic and perhaps SEO, so does providing valuable blog comments.
Most blogs will allow you to include a link within the comment. Some will include do-follow links, and others will check your feed and link to your latest (or other) post as well.
Be sure to look for high traffic blogs with lots of engagement that are related to your site’s topic, and be sure your comment is of value, and you should do well with this strategy.
Paid And Free Traffic From Other High Traffic Sites Like Facebook
Providing content on high traffic general sites like Facebook, Pinterest, Google Plus, and other social sites can bring lots of traffic. There are good practices when using these strategies and plenty of rewards when doing so.
I personally don’t follow too many sites or people through social circles like Twitter, Google Plus and LinkedIn. I still use RSS feeds for the most part. Facebook is an exception. I like to follow Facebook pages from my own niche-related Facebook page to keep track of what’s going on. Mostly I will engange through the page, but occasionally I will follow links from the page if a headline (or photo) catches my eye that links to another site.
Paid traffic from Facebook is very valuable as well. You have the ability to drill down into a particular audience to show your ads which has three distinct advantages.
Drilling down to a particular audience allows you to a) target the traffic to a very small population (like heterosexual males within a certain age range in Windsor, Ontario, Canada who like pages related to “vegetarians” for example) which is an obvious one b) track a particular sub-market like males vs. females or even much deeper, which is probably another obvious advantage and c) tailor advertising to a particular audience.
Taolioring an advertisement to a particular audience, like single women within a certain age range is also a popular and effective tactic for advertisers that leverage the traffic on Plenty of Fish.
Get Your Traffic Back With Retargeting
Retargeting, often called remarketing, has brought me back to many web sites. It as a very effective strategy.
Now, of course, this would mean that I have already been on the site, so it’s not an “initial” visit, it is an “additonal” visit back to the site in question. There may be marketers employing this strategy where they retarget someone to a different site when the initial site didn’t convert the customer. This could be very effective especially in situations where a demographic is cut and dry (man vs woman, gay vs straight) and the first was only a guess.
At any rate, in general, retargeting involves placing a cookie on a visitors computer and placing them in a “group.” The group could be “people that left items in the shopping cart,” or simply “cart abandoners.” Then, you can pay another site (Google, Simpli.fi, AdRoll, etc.) to bid on an ad placement, usually in the “display” network, to get the customer back to your site.
You can provide an ad that says… “we know you were going to buy red shoes, come back and get them at 15% off.” It could seem a little creepy but is highly effective.
On a side note, I know of people that have received 50% discounts on products after deliberate cart abandonments. Consumers can play the game too 😉