If you’re looking to draw more traffic to your blog or website, one of the fastest, most effective ways to do so is by landing guest posts on authority blogs in your niche. These sites are often full of hungry readers and can bring some very relevant traffic, and many authority website owners depend on guest posting to keep a steady stream of reading content available for their readers.
It’s not always easy to forget these relationships; you need to know how to sell yourself. But if you’re a good writer, these posts can create the entire traffic generation strategy for your online business.
Here are five ideas for adding a little more pizazz to your guest post queries.
1. Know the Blog
A common mistake many would-be guest posters make is not taking the time to research the blog they want to place their articles on. Then they just send out a cookie cutter query that goes to all of their other guest post prospects. These generic emails are easy to spot and ignore the needs and desires of your target.
If the webmaster is running an authority blog, they’ve been doing a lot of things right in the niche. They’ve covered many of the more vanilla topics many times over, they’ve developed a voice for their site, and their audience has certain expectations.
Spend a good deal of time reading through the work they’ve already done – at least the most recent stuff. You might even sign up for their email list and see how they talk to their readers behind closed doors.
If you can capture their voice and positioning, you stand a far greater chance of pleading your case correctly and convincing them you have something valuable to add. It takes more time, sure, but it also makes it more likely your efforts won’t be in vain.
Remember, just a small handful of these relationships can radically increase the exposure of your site.
2. Come With Ideas
Sit down and brainstorm some ideas for great articles before you even send out your email, and then break down two or three of them in your query (that way they have alternatives if they don’t like your first idea).
This cuts right to the chase, showing the webmaster you have something original and interesting to provide for them while at the same time cutting down on back and forth.
This is how things are done when writers query magazines, but it’s often skipped over when trying to get published online. Go the extra mile here and you will stand out from the rest.
3. Have Examples Handy
You might talk a good game, but can you really deliver? At the very least, you need to have samples to show, even if they’re just on your own blog. The site owner wants to know you can actually write well before wasting their time with you.
4. Be Confident in Your Abilities
Remember, you’re not contacting this person for a hand-out – you are coming with something of value to them. If you can’t provide that value, you also have the potential to be a huge waste of time.
Don’t email them in a placating, needy, and insecure manner. This is a red flag that you don’t know what you’re doing. You’re a pro, and you need to come with the confidence of a professional.
5. Talk About Past Success
If you’ve had success with specific pieces you’ve written, whether in your own blogs or with other guest posts, be sure to talk about those! How much social media exposure did they bring? How many comments did your article generate? Subscriptions or sales?
Can you break it down into a monetary gain for either yourself or the webmaster who owned the site?
You may not have these experiences to draw from yet if you’re just starting out, but if you do, by all means leverage them. And pay attention to how your first guests posts do, keeping metrics when possible, so you can leverage future successes when landing other blog post opportunities.
More guest posting tips to come soon. Be sure to share your own below.