In this article, we’ll go over the best practices for generating traffic to your website in 2013. Some cost money, others don’t, but the key is that they will all do one thing in the end: bring more eyeballs to your landing page or site. Recent changes like the new Google Image Search make driving traffic even more difficult
Tip #1: Guest Blogging (Careful, If It Looks Spammy You’ll Be Penalized)
Post-Panda SEO Tip: If you are spinning your articles using an article spinner and then submitting it to several blogs you will get penalized and lose a lot of rankings
An under-utilized way to generate excellent traffic to your blog or website. With guest blogging, all you do is simply approach bloggers in your niche, or a similar niche, and offer to post something of value on their blog, and in exchange, you get to make a quick pitch for your website, and post a link at the bottom. This is an excellent way to get a ton of traffic quickly, and it doesn’t cost you a dime. The only thing you need to do is make sure that the blog you’re posting to is getting decent traffic itself. You don’t want to waste time writing a post for a blog that isn’t getting any traffic as it is.
Tip #2: Article Marketing
Post-Panda SEO Tip: A lot of sites likes eZine have been downgraded, however press release sites still work relatively well – if they’re unique
Writing articles, and then posting them to sites like ezine, can be an excellent way to get viewers to your website. All you have to do, is make sure that you’re offering these sites quality content. Anything short of pure quality, simply won’t get you the visitors you need, because no one is going to bother going to your website if they’ve just read a mediocre article that you wrote. But by creating quality articles, and uploading them to article sites, you can help people out, and get free visitors to your website in the process. Good deal!
Tip #3: Search Engine Optimization
Post-Panda SEO Tip: Don’t overoptimize and avoid unnatural link profiles and anchor texts that look spammy – .Edu links embedded into a high quality articles are great
Google is always changing their algorithm for how they determine where to rank their sites, and who gets what traffic, and how much, but as long as you stay up to date with the changes, you can get quite a bit of free traffic from Google and the other search engines. Right now, the most important thing, is to make you’re getting backlinks that are relevant to your niche. Ever since the Panda update, Google’s #1 demand on websites is that the links they get are RELEVANT to that site’s niche. Another important thing is to have a WIDE variety of backlinks to create as natural-a-looking profile as possible. You don’t want to have ONLY no-follow links, and no do-follows, or ONLY high Page Rank links, and no low PR ones, because that looks suspicious to Google, obviously. Get Edu’s, Web 2.0’s, High PR, Low PR, and everything in between.
Tip #4: Make Sure Your On-Page SEO Is Done Correctly
A mistake that many website owners make, is that they’ll do everything they can to make sure they have an excellent backlinks profile, but virtually ignore their On-Page SEO, and then their sites go no where. Make sure that your primary keyword is in the title and description of your home page, as well as many other pages on your site, and you’ll be good to go. A few simple changes, can make all the difference, because without these changes made, Google just doesn’t know what keywords your site is relevant to, and they won’t be able to help you out. Help Google help you. Do your On-Page SEO correctly from the get-go.
Tip #5: Cut Out The Middle-Man
A lot of people will contact your directly, don’t ignore those mails!
Google is a big company, and they have their hand in nearly everything online. When most people go to do banner advertising, they simply use Google’s Display Network, and that’s not a bad idea, but here’s the problem: Google’s taking a good chunk of the advertising money, acting as an unnecessary middle-man. When you want to display your banner ads on websites, why not compile a list of websites that match your niche, sites that your potential customers are visiting, and contact these website owners directly? Google is cut out of the picture, so you get to pay less, and the website owner earns more, it’s a win-win (well, maybe not for Google, but they won’t go out of business without you). This form of advertising is called direct media buys, and it can be the cheapest paid traffic source on the net. An excellent way to gain more visitors.