What is a webmaster? A webmaster is typically involved in the maintenance of websites. However, it is a broad term and can also describe a person who’s actually creating and administrating sites and could be involved in content creation and marketing processes as well. 

All of this greatly depends on what kind of webmaster we’re talking about. Many small business owners who run internet companies would either call them affiliates, webmaster, or something along the line – their job list is generally very long. Webmasters that work for larger corporations are usually responsible for maintaining a site and making sure everything works correctly, but are not involved in content creation or marketing. Site and server administration CAN be part of a corporate webmaster position. In general, you should carefully read the job description – it’s a very broad term that is sometimes used inflationaryy. Here’s another list with typical jobs 

But let’s take a look at the main things a “Webmaster” is doing all day long (greatly differs from case to case).

  • 1) Design and Program Websites
  • 2) Generating and Implementing Content
  • 3) Website Maintenance and Optimization
  • 4) Marketing


1) Design and Program Websites

Creating website layouts

Image: A skilled webmaster often knows how to create websites from scratch, creating layouts and CSS programming are part of that

A skilled webmaster knows a great deal how he/she can create engaging websites using CSS, HTML and other programming languages. Photoshop skills or Fireworks skills are essential

  • Create Photoshop layouts
  • Create website layouts in Adobe Firewroks
  • Test and implement CSS templates
  • Analyze site efficiency
  • Improve usability, readability, interactivity
  • Program new site features in various programming languages (AJAX, PHP, HTML5, JavaScript, Ruby,…)


2) Content Creation / Implementation

Outsourcing content creation

Image: Many projects can be outsourced – if you have a product or service, you may not have the time to create content

Content is king. Every website requires content – webmasters often create content too, but it’s not rare that it’s outsourced and the main goal is to promote a product or service

  • Write articles on a specific topic
  • Hire content creation freelancers or companies
  • Adding content to websites
  • Site automation
  • File Uploads
  • Article Re-writes
  • Organize content,


3) Website Maintenance / Optimization

Keep your site stable and optimize wherever possible. Webmasters are doing this regularly – some every day, others every few weeks

Validating websites

Image: Website validation is a tasks pro webmasters often do 

  • Fix broken links
  • Repair databases
  • Optimize databases
  • Set up new sites
  • Server management
  • Optimize website / SEO
  • Improve website speed
  • Check and improve server and site security (prevent XSS, SQL Inject)
  • Debug site errors
  • On-Page SEO
  • Website validation


4) Marketing 

Social Media Promotion

In larger companies, webmasters rarely do marketing, but small business owners should have marketing skills. Time to spread the word!

  • Design and create site banners
  • Social Media Promotion
  • Media buying
  • Conversion Rate Analysis 

Obviously, there are many other jobs and we could list a lot more things here, but this should give you a basic idea about what webmasters are doing all day long. 

Webmaster vs Web Developer

A web developer usually knows a great deal more about programming – he will do the heavy lifting when it comes to programming modules for Drupal or programming site features. 

Webmasters generally should also know a lot about programming, but depending on the position you would rather program smallers thing and make sure they work correctly. If they don’t work correctly, a webmaster would report it to the web developer to fix it. 

Again, this is different for small businesses and large corporations, that’s why it’s really difficult to draw a line somewhere