There’s no doubt that social media is where things are at right now in business and marketing. After all, to reach your customers you need to go where they are. That’s not all either… attention spans are getting shorter.
Short And Sweet
We’ve gone from MySpace where you reached out to your friends with paragraph long bulletins, to Facebook where you have a lot of freedom with length, to Twitter where you’re actually limited to 140 characters.
It’s also thoroughly obvious at this point that it’s going to keep changing. With apps like “Voxer” and “Snapchat” people are going mobile, and getting information in quickly while maintaining memorability is the name of the game. That’s why today I want to talk a little bit about how to create an awesome blog post or article image that catches people’s attention and makes them want to share your content.
The Three Rules of Creating Shareable Images
So from my observation over the years, there are three rules to creating awesome images that are going to be shared again and again. The two techniques I generally go with are; use a creative “post title” image that only really has the title of the post and something extra, or a more info-graphic style image that has some of the content from your actual article on the image.
In the video below, I show you how to create a simple yet effective post title image.
Here are some guidelines to follow when creating social media friendly images.
- Select a relevant, visually appealing base image – This could be the most important aspect of the whole image creation process. You should really focus on making sure that you’re getting an image that people want to look at.
One of the biggest mistakes you can make is picking an image that just plain looks boring. The image should be vibrant and catch people’s attention. Also, the image should have good color. It should be relatively high quality (resolution wise).
- Make sure your text is both catchy, and visible – If your text blends too much into your image, it makes the image unappealing and can create a problem for the reader – it takes more effort for them to process visually.
The problem people run into most is that they cannot find a color that looks good for the text, and make it so it essentially doesn’t disappear into the image. One solution for this is to create a semi-opaque layer of color on top of your original image underneath the text.
On that note, make sure your text is large and clear enough to be seen by people who happen to be scrolling through their news feed, and don’t use a font that you can’t read.
- Last but not least, brand your images – Make sure that you have your site, brand, or personal name on your images. In case someone saves the image and posts later somewhere else, you’re still going to maintain credit for it even if they don’t cite it properly.
It would be a true shame if your post went viral but because the text link was removed you didn’t get any of the glory. Likewise, keep the branding subtle and don’t let it take away from the overall value of the image.
A Few Notes By Oliver On This
Naming: Also sharable images are ALWAYS named properly. Don’t expect anyone to share an image abc1.jpg – sure it happens on imgur, but you are increasing the odds of your picture going viral when you name it properly.