You may have encountered a marketer or two who offer free mini-courses or guides as a free promotion. All you have to do to gain access usually, is provide them with your name and email address and they will send you free content of some type; in the case of a mini course it’s usually a series of emails spread out over a several day period.
I want you to think of this offering as an appetizer. If you were to go to a restaurant, and they gave you the appetizer for free, would you order your dinner still? Perhaps more relevant, consider being mailed a coupon for a restaurant you’ve never heard of. On the coupon, they offer you a free appetizer valued at 1/3 of the meal. Do you go to your normal spot, or do you go to the new spot to check it out?
Chances are, you won’t pass up the deal. Likewise, if they impress you with their food, they may have just gotten themselves a new regular.
This is what your mini course should do for your end user – it’s essentially a way to welcome them to your products and services while whetting their appetite for more content from you; only the content they get after the free course though, is paid.
What Type of Value Should You Put in Your Mini Course? Many People Give Away The Farm
As briefly touched on above, you want to make your mini course enough to get the user interested in you – but probably not so much that they’re too full to order the meal. Make your mini course short, sweet, but very helpful in one aspect of your business or one part of your customer’s overall need.
Realistically it should provide some action steps that could be put in place right away.
How Should You Setup a Mini Course? – Create a Clean Landing Page With a Clear Call To Action
Generally you want to use a very specific landing page and opt in offer for your mini course. You should have one page that goes into detail about what your course offers, how many days it lasts, etc. and that’s where you should ask the user for their information.
You want this to be a basic mailing list subscription to a new list; for this example let’s call it “mini-course list.” Then, at your mailing list provider (Aweber, MailChimp, whatever) you want to setup auto-responders for however many days the course lasts usually dispersing one email a day throughout.
Your course should give your customer no more than 5-15 minutes of work or resources a day. Any longer than that and you’re undervaluing your work and giving yourself a much higher drop off rate for those who “don’t have time” to check their emails thoroughly. Remember, this is just an introduction.
Bite sized pieces.
Now for the logistics of the subscription:
So we’ve talked about how your opt-in page should list specifics about the course that you’re providing. However, what we haven’t mentioned is what should happen after a user decides to subscribe.
While this is largely based on preference, however my recommendation would be to auto-direct to a thank you page with further instructions on how to verify their subscription, keep your emails in their primary inbox (when using Gmail), and interact with you further.
Again this is purely preferential, but it seems that this is the best way to ensure that your users are getting your message(s), which if they’re not, this is all for nothing.
Video: Watch The Video Below Where I Sorta Reverse Engineer An Existing Mini-Course