I was thinking a lot about the content that I have on the web lately. And I realized that I have A WHOLE HEAP of content out there. It’s sitting there waiting to be discovered… AGAIN!
Sure, when the content first gets published it might make it to the homepage to get initial traction, but don’t you want it rediscovered if it’s timeless content? I sure do. We all hear this on the regular so I won’t go too deep into it but… SEO is a great way to keep your content seen over the years. So, what does that mean? That means different things to different people. For me, it’s a combination of targeting long tail keywords and linking to the content later down the road from existing content. Another handy tip is to look at previously dated content and if you have the ability to edit it, link to content that was created sometime in the future. <— Gold nugget right there folks!
Yes… I am sideways in the video. That’s my better side! Truthfully, I just wanted to teach a lesson that it took me some time to learn. There is still value in non-perfection. Sure, I could have pulled the video into Windows Movie Maker, flipped it, then re-saved and converted back to MP4 but then at what cost? First, there would have been black bars on both sides if I maintained the aspect ratio of the video and didn’t crop it (which you will see that a lot of my videos are like that), plus I wouldn’t have been able to share my insight:
There is STILL value in NON-PERFECTION!
Don’t Game the Anchor Text
And please don’t worry about anchor text. If the link makes sense in context, create the link. If the URL you are linking to defines a word, then by all means use that word as your anchor. But mostly link a phrase and don’t worry about exact match you old-school SEO’er you 🙂
Here’s an example. In this article it would make sense to discuss the topic of using Google Suggest to find long tail keywords. So… if I had an article on the topic of “using Google Suggest” in general, I might link that phrase. If I am specific in the article about “using Google Suggest to find long tail keywords” I might use that entire phrase. If I only have an article that defines “long tail keywords” then I might link that phrase. Feel me?
It has even been highly effective for me in terms of SEO to link presumably “meaningless” words.
For example, I might say:
“In this article I go over some techniques in regards to using Google Suggest for SEO.” Then I might link the phrase “this article.”
Or… I might say:
“You will find people discussing Google Suggest and longtails all over the Web.” Here I might link “discussing” to a forum post or something. And another thing to remember is you don’t always have to link to your own stuff. The key is to provide value, and if something needs further explaining and has further value for those that are craving more, link to it! It increases the relevance of your content in search engines. Plus, people will appreciate it!
OK, apparently I did talk longer about SEO then intended 🙂 Moving along.
Gather URLs to “Old” Content and Bring it Back form the Dead
Ok, we all know that most content on the web gets time-stamped. In some cases we can modify that date down the road, and/or put the date/time out of plain sight. Drop it to the bottom of a blog post for example. The idea here is not to be deceitful, just to put less relevance on the date. If the content is timeless, make it so.
So… my approach here is to send traffic to my content. How? However you would drive traffic anywhere. PPC (try 7Search), banner ads (try BuyAds), SEO (see above), from your autoresponders (you have some don’t you?), from your videos (YouTube). You get the idea.
Gathering the “old” URLs is another thing altogether. You know where in general they are. Now get your outsourcer(s) to gather them (you have one don’t you?). Send them the RSS feeds. Send them the sites you publish to and your username. Whatever. Get the list. Ask them to paste the URL and title in a doc for you. Use Google Docs or DropBox so you both have a “live” copy. Make sure they are good with advanced Google search because that might be a skill required to get your links from some sites on the Web.
Also, in my case I had them place the content in general categories for me which helped with my strategy.
The Purpose of your Content – Going Full Circle
The purpose of your content may be different than mine. Or it might be the same. Or it might have multiple purposes. Here are some optional ideas:
- Getting someone to buy something or click an ad (contextual affiliate link, AdSense, banner ad).
- Linking out to another article (either to help the article itself, or the article being linked to, usually both)
- Getting people to your opt-in page.
Now… those are all optional. There is one mandatory purpose and that is to: PROVIDE VALUE.
Did you get any value from this article? That was my only intention today.